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HIRING: 中国社交媒体经理 (China Social Media Manager Position)

Posted by JLin

中国社交媒体经理 


作为林书豪(Jeremy Lin)的社交媒体经理,您将负责增加林书豪在中国的社交平台,包括微信,微博和抖音,以及团队决定使用的任何其他平台上的粉丝群体。除了保持正常发布时间表外,您还将定期创建特定于平台的原始内容,其中包含照片,视频和中文文案。您还将与美国社交媒体总监和其他合作伙伴合作,在保持林书豪风格的同时协调和编辑符合中国所有平台的内容。您将为林书豪和团队提供全面的中国社交媒体策略,以实现您和公司一起确定的集体目标。


作为社交媒体经理,您将指导数字战略,并需要了解中国的最新数字技术和社交媒体趋势。您必须有自主性,积极性,并能从头到尾一直负责一个项目。我们还希望您熟悉中国社交媒体平台的差异性和复杂性,并且可以在所有平台上改编适合的内容。您应该注重细节,具有出色的沟通和写作能力,并能够全力与全方面的推动社交媒体工作。您应拥有在所有中国社交渠道上工作的经验,并且在增加多个帐户方面取得了成功。

 

工作职责:

  • 为客户开发数字传播和社交媒体策略,重点关注中国
  • 在微信,微博和抖音平台管理社交媒体活动
  • 每个季度为林书豪的社交媒体设置特定关键绩效指标与提供建议策略
  • 针对商业合作或代言项目,进行协作和沟通,完成脚本及分镜撰写及拍摄制作等工作,确保数字战略默契和履行所有合同方面的社交媒体任务
  • 管理所需的任何外部资源的采购和执行,包括聘请顾问,录影/摄影师等
  • 通过中国社交媒体传达林书豪的故事和品牌价值
  • 为林书豪所有内容提供创作,编辑和发布在中国平台,并让美国平台重新使用内容。
  • 每天与团队沟通最新的相关社会新闻,并每月进行头脑风暴会议,以了解未来新的想法。
  • 熟悉了解当前的娱乐/明星文化,确定市场趋势并制定实施策略
  • 每周提供数据分析和可行的见解,以增加大众对平台的参与度

任职资格要求:

  • 双语–精通英语和普通话 
  • 至少3年以上社交媒体战略和内容策划工作经验
  • 本科及以上学历,营销,传播,媒体,设计或相关学科
  • 有良好的策划能力,出色的创意,拍摄短视频经验,沟通协调能力,团队合作与组织能力
  • 对品牌定位有深刻理解,并与JLIN公司价值观保持一致;
  • 了解篮球比赛,熟悉NBA和CBA联赛;
  • 能够理解跨文化问题和复杂的公关情况;
  • 对社交媒体平台具有扎实的知识:微信,微博,抖音和Du
  • 拥有中国影响者和KOL的现有资源是一个巨大的优势

公司福利:五险一金,带薪年假,节假日。


联络我们

HR邮箱:申请岗位请发邮件到  jobs@jlin7.com, 包括提供简历与描述您认为能胜任职位的原因。

邮箱主题:JLIN中国社交媒体经理岗位-申请者姓名


China Social Media Manager 


As Jeremy Lin’s social media manager, you will be responsible for growing audiences on Jeremy’s China social platforms including WeChat, Weibo, and Douyin and any other platforms the team decides on. Along with maintaining a posting schedule, you will regularly create platform-specific, original content featuring photos, videos, and Chinese text posts. You will also work in conjunction with the U.S. social media director and other partners to coordinate and adapt content to all China platforms while maintaining Jeremy’s voice. You will provide Jeremy and team with a comprehensive China social media strategy in order to achieve collective goals decided by you and the company.


As social media manager, you will lead the digital strategy as well as be up to date with the latest digital technologies and social media trends in China. You must be a self starter, driven, and see projects all the way through from beginning to end. We also expect that you are familiar with the differences and intricacies of Chinese social media platforms, and can adapt content across all platforms. You should be detail oriented, have excellent communication and writing skills, and be the driving force of all things social media. You have experience working across all Chinese social channels and have proven success growing multiple accounts.

 

Responsibilities 

  • Develop digital marketing and social media strategies for clients with a focus on China
  • Manage social media campaigns on WeChat, Weibo, and Douyin
  • Set specific KPIs each quarter for Jeremy’s social and proposed strategy 
  • Collaborate and communicate with endorsement partners to ensure that we are aligned with digital strategy and all contractual social posts are made
  • Manage the procurement and execution of any outside resources required including consultants, video/photographers, etc.
  • Communicate Jeremy’s story and brand values through Chinese social media
  • Generate, edit, and post Jeremy’s content for all of Jeremy’s China platforms, and be able to repurpose any content used in the US.
  • Communicate daily with the team the latest relevant social news and conduct monthly brainstorm sessions for future potential ideas
  • Be up to date in with current entertainment/celebrity culture
  • Identify market trends and develop strategies for implementation
  • Provide data analysis and actionable insights to increase audience engagement on a weekly basis

Qualifications

  • Bilingual – Fluent in both English and Mandarin 
  • 3+ Years of working experience in social media strategizing and content curation
  • College degree in Marketing, Communications, Media, Design, or related disciplines
  • Excellent communication and leadership skills, as well as ability to work well in a team
  • Strong understanding of brand voice and aligned with JLIN company values
  • Understands the game of basketball and has familiarity with the NBA and CBA league
  • Ability to understand cross-cultural issues and complex PR situations
  • Solid knowledge in social media platforms WeChat, Weibo, Douyin, and Du
  • Highly creative, organized and adaptable/able to manage multiple requests
  • Existing network of Chinese influencers and KOLs is a huge plus

Contact Us

If you’d like to apply for this role, please contact us at jobs@jlin7.com with your CV and why you would be a great fit for our team! Email with subject line: JLIN China Social Media Manager Position-Name of Applicant